TRUE ICONIC MEOW TEXTURE is uniquely formulated shampoo designed to enhance the natural texture of cats’ coats, providing correct and proper texture with added volume from root to tip. Enriched with Rosemary Extract (Rosmarinus Officinalis Leaf Extract), this pH-balanced shampoo helps maintain the original texture of the coat while promoting healthy fur growth with the assistance of Vitamin E. Specifically crafted for cats, MEOW TEXTURE brings out the correct texture, particularly for double-coated and curly-coated breeds. For optimal results, leave the product on the coat for 2-3 minutes before rinsing. Free from parabens and silicones, this shampoo ensures a safe and gentle bathing experience, making it ideal for all cats, especially those with hard, harsh, curly, or double coats. No Animal Extract, Sodium Chloride or Coloring Dyes.